Exclusive video premiere of ‘Give Up’ by exciting Purest!

Formed just over two years ago, the Purest line up of James Rollings (guitar/vocals), Danny Davidson, (bass), Richard Bithrey (guitar) and Ashley Platts (drums) picked up a steadily growing fan base in their hometown of Sheffield, UK on the back of their raucous live shows. Dates in London soon followed and they came to the attention of several labels including The Libertines drummer Gary Powell’s 25 Hour Convenience Store imprint, who released the band’s debut single “Waiting For”. Purest were recently the support for The Libertines European tour.

The newest release “Give Up” was recorded in their hometown with Andy Saviours (Sigur Rós, The Killers and My Bloody Valentine). An infectious, swirling pop noise that takes influence from the likes of The Horrors, Jesus and The Mary Chain and Echo and The Bunnymen, the new track is accompanied by a video directed by Morgan Sidle.

The Band says about the single:

“‘Give up’ is about misled signals of infatuation. It’s coming to terms with letting go by answering your own doubts and moving on despite an invested interest.”

A truly innovative and exciting live band, Purest are set to play a string of live dates over the coming months during which time they will also be in the studio putting the finishing touches to their forthcoming debut album which is expected to arrive in the summer.